Willamette Week's Give! Guide raised over $3 million for local nonprofits in 2014, but they needed awareness among potential new donors under 35. And since the holidays are flooded with nicey-nice charity campaigns, we decided to subvert the status quo. 

The “Been a little bad? Do a little good.” campaign positions Give! Guide as a way for people to redeem themselves after a year’s worth of naughtiness.

With TV, digital video, print, outdoor and social extentions launching December 1, 2015, Give! Guide is on track to beat their fundraising goal by over $1 million.