is a creative director
copywriter
idea guy
mom
I’m an award-winning creative director and copywriter based in Minneapolis, currently with Carmichael Lynch. Before that I helped build Öpinionated from an independent offshoot of Wieden + Kennedy to AdAge Small Agency of the Year. I’ve been solving business problems with creativity for over a decade, and have been messing with my hair color for a lot longer than that.
When I’m not working (and also when I am) I’m a proud FAFO parent to Sunny, Otto, Mary Kate, and Ashley — 2 of whom are Scottish Folds. As for which 2, I’ll let you be the judge.
here are some things that i’ve made
A brand re-launch for Treasure Cave Blue Cheese that’s as polarizing as blue cheese itself.
You either love blue cheese or you don’t. There’s not a whole lot of in-between. To re-launch Treasure Cave we imagined it as an actual place that’s just as polarizing as you’d expect.
Welcome to Treasure Cave. You might love it here.
Made with Amanda Clark, Jason Bottenus, Marty Senn
Andreas Nilsson
*Click to view the full New York Times article.
A creative platform and brand campaign for Seventh Generation that trolled the President and brought hope to a bummer year.
As we were developing the first campaign for our pitch-winning “Believe in a Seventh Generation” platform, the global youth climate strikes were in full swing. It got us thinking about moments in history when a collective sense of duty actually changed the world. I wrote a single question on a slide: “What if we were meant to be the next ‘greatest generation?’ referring to the generation that survived both the Great Depression and World War II. I printed it out to show the team, which ironically turned out to be a pretty good use of paper.
We used the all-channel roadblock of Trump’s first State of the Union address as a launch pad, and made a film that drew parallel between the "greatest generation" and today’s young climate activists. Featuring images and audio of President Franklin D. Roosevelt’s 1943 State of the Union address juxtaposed with modern day activists, the campaign poses the idea that climate change is this generation’s problem to solve, and the solution will be our legacy.
Made with
Julia Blackburn, Vicky Mo, Mark Fitzloff, Rob Palmer, Adam Pertofsky
Films that translate a big idea
into big detergent sales.
Films that translate a big brand idea into big detergent sales.
Films that translate a big brand idea into big detergent sales.
A repositioning of Yogi Tea from hippie tea brand, to balm for the millennial soul.
Forget problematic gurus. We turned Yogi Tea into an on-demand Ashram for modern life, guiding us toward the spiritual leader within us all.
Made with Vicky Mo , Mark Fitzloff, Rob Palmer
A campaign for Olly Vitamins with some very Big Vagina Energy.
Ahh, the female experience. Some days you’re up. Some days you’re down. Some days there’s a human being coming out of your vagina. Needless to say, there’s a lot to talk about, and a lot to take care of.
But up until pretty recently, all society wanted us to discuss was clothes, hair, and weddings, for some reason. As for the day-to-day maintenance of our hoo-has? Please, ladies! Someone, somewhere is eating lunch!
So we made a campaign for Olly that inspired women to do more than just shamefully deal with them, but take care of them with confidence and pride — even if they don’t fully feel it yet.
And that, lady friends, is some very big vagina energy.
Made with Priyanka Pai, Mark Fitzloff, Rob Palmer
A partnership that turned one of advertising’s most iconic duos into an iconic trio.
When me and Amanda Clark inherited the Bush’s Baked Beans account at Carmichael Lynch, we also inherited their 2-year contract with Peyton Manning. So we turned “Jay and Duke” into “Jay and Duke and Peyton,” and we had a very good and interesting time doing it.
Made with Marty Senn, Amanda Clark, Crobin Leo, Michael Dowling
A can opener with Peyton Manning’s voice inside.
An out of home campaign that put Bush’s Baked Beans (literally) on the side of the Nathan’s Hot Dog Eating Championship.
Bush’s wanted help communicating that summertime meals aren’t complete without Bush’s Baked Beans. But with a a short timeline and with no official partnerships, we had to get scrappy. So we crashed some of the summer’s biggest food events with out of home media that reminded people that beans complete the meal.
A social campaign for H&R Block that helped put female collegiate athletes in the center of the zeitgeist.
In 2022, the new NCAA name, image, likeness (NIL) rule suddenly turned college athletes into small-business owners. But right out the gate, male athletes were receiving a whopping 67 percent of the total compensation in collegiate sports.
We saw an opportunity to give women athletes a huge platform in an effort to help them get every dollar they deserve.
We moved fast and became the first big brand to partner with star hoopers like Caitlin Clarke, Zia Cooke, and Paige Bueckers.
And it worked. The campaign helped launch the windfall of commercial success for these women athletes, and put a tax company at the center of a huge cultural moment.
A real perfume that helped save the world’s largest independent bookstore.
When Powell’s Books was forced to close its stores due to Covid, we were called in to help the Portland icon survive its temporary virtual-only existence.
It sold out twice, got a ton of press, and is still available for sale today.
A brand launch for the world’s first AI-powered wheelchair.
LUCI was founded by a Barry Dean, a dad who wanted the best for his daughter Katherine, who has Cerebral Palsy. We introduced LUCI to the world with a film about the father-daughter relationship that inspired it.
It launched on Father’s Day 2020 with zero dollars in media but a lot of help on social from Barry’s friends Tim McGraw, Carrie Underwood, Lady A, Martina McBride, and other boot-scootin’ legends. Did I mention Barry is a multi Grammy Award-winning songwriter? That helped.
The launch got people talking about LUCI. But we needed a piece that showed it’s potential to change lives. So we made a second film, narrated by a woman with Cerebral Palsy, about the power LUCI gives users over everyday threats to their safety.
A full-length holiday album to help people convince their weird family that climate change is real.
awards
Featured in The New York Times, Washington Post, CNN, NPR, New York Magazine, Creative Arts, Lurzer's Archive, Adweek,AdAge, The Drum, The Egotist Network, and others.
2024 Creative Circle Awards - Film Craft
2024 ADDY Awards - Integrated Brand Campaign
2024 Jay Chiat Awards - Brand Pivot
2023 Shorty Awards - Integrated Campaign Finalist
2023 Webby Awards - Best Social Campaign
2023 Webby Awards - DEI
2023 OneShow - Shortlist, Social Video
2023 PRWeek - Campaign of the Year
2022 Clio - Sports Clio, TikTok, Bronze
2022 Shorty Awards - Best in Integrated
2022 Shorty Awards - Best in Gender Equality
2022 Shorty Awards - Best use of TikTok
2022 Shorty Awards - Best of Sports
2021 Effie Finalist - Environmental Brands and Positive Change
2021 AdAge Small Agency Awards- NW Silver
2021 AdAge Small Agency Awards Experiential Campaign of the Year, Silver
2020 AdAge Small Agency Awards Conference - PANEL SPEAKER
2020 AdAge Small Agency Awards - NW Gold
2019 AdAge Small Agency Awards - Gold
2018 Rosey Awards - Best Omni Channel Campaign
2015 Gold Adrian Award for Signage – Outdoor/Transit Adrian Award for Special Advertising
2015 Silver Adrian Award for Complete Campaign Silver Adrian Award for Brochure
2014 US Travel Association Destiny Award for Best Visitor’s Guide
2014 US Travel Association Destiny Award for Best Short Term Marketing Campaign
2014 Travel Oregon Outstanding Overall Oregon Marketing Program Award
2012 OneShow YoungOnes Competition – Gold Pencil Award for Single Product Design
2012 OneShow YoungOnes Competition - Merit Award in the Integrated Branding Campaigns category.
2012 Minneapolis Ad Fed Awards – 3x Distinction in Student Print Award
experience
Carmichael Lynch 2022 – 2026
Opinionated 2018 – 2022
Laundry Service (now Wasserman) 2016 – 2018
BPN – Borders Perrin Norrander 2014 – 2016
adidas 2012 – 2014
brands
adidas
Apple
abbott
Amica
Banfield
Butterball
Carter’s
Celestial Seasonings
Deschutes
Dole
Fisher Price
H&R Block
Hostess
Intel
Jaggermeister
Laura Mercier
Maker’s Mark
Maille Mustard
McDonald’s
Nike
Olly
Oregon Lottery
Oregon's Mt. Hood
PayPal
Pepsi
Powell’s Books
Red Robin
Roku
Sephora
Seventh Generation
SixStar
Subaru
Sweetarts
T-Mobile
Venmo
Willamette Week
Xfinity
Yogi Tea