Powell’s Books was forced to close during the pandemic, and needed a Hail Mary idea to help ward off fatal blows from Amazon. We made Powell’s by Powell’s, a real perfume that gives the Powell’s experience without having to actually be there.

AdAge Small Agency Awards Experiential Campaign of the Year
AdAge Creativity Editor’s Pick
CNN
New York Magazine
NPR - Wait Wait Don’t Tell Me
Business Insider

Agency: Opinionated
Creative Director: Emma Siolka
Director: Emma Siolka
Copywriter: Lauren Olson
Art Director: Nate Corrado